Still Made in America, USA tough!

Affordable Wooden Tip Ups

Fish tremble at the site of a 40 UP Fisherman, Come join us!

About Us

What's with the "40-Up" name?

40-Up Tackle traces it's origins back to the 1970s when Bill Hubbard, a respected Maine guide, started making an ice-fishing tip-up, that when tripped, had the flag waving 40" above the ice. 

Great Customer Support

When you buy one of our products, you become part of a select group of anglers. Drop us a line to let us know how it works out for you. We love to hear the fish stories of our customers, and we are available to answer any questions you have about the best way to use our products.

Who We Are

We love the cold, 12 months of winter would be great, But we have to take what we are given, If you call and we don't answer, we are ice skating or skiing. We will call you back.

Featured Products

New products are coming soon!

Contact Us 413-562-0385

Send Message

We'd love to hear from you!

Send us a message if you have any questions about our events, products, and services. We'll aim to get back to you very shortly after!

40 UP Tackle Company