Still Made in America, USA tough!

About Us


What's with the "40-Up" name?

40-Up Tackle traces it's origins back to the 1970s when Bill Hubbard, a respected Maine guide, started making an ice-fishing tip-up, that when tripped, had the flag waving 40" above the ice. 


Great Customer Support

When you buy one of our products, you become part of a select group of anglers. Drop us a line to let us know how it works out for you. We love to hear the fish stories of our customers, and we are available to answer any questions you have about the best way to use our products.


Who We Are

We love the cold, 12 months of winter would be great, But we have to take what we are given, If you call and we don't answer, we are ice skating or skiing. We will call you back.

Featured Products

Contact Us 413-562-0385

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40 UP Tackle Company